Tuesday, March 06, 2007
SEO Tools & Tactics
HitTail - This tool reveals in real time the most promising yet least utilized keywords that drive traffic to your site organically.

Link Hub Finder Tool - This tool will help you find the hub sites for any niche/category. BTW, you need a Google API Key to use this tool.

Quintura - Use this tool to figure out where you live in your "keyword neighborhood". Quintara is a search engine that displays your results both visually and as a standard list.

Buzz- A keyword research tool that will tell you who's talking about a certain keyword.

SummitTOOLS Spider Simulator - This tool tells you how a search engine spider reacts to your pages and what can be done to boost your visibility and subsequent search engine ranking.

SEOBook Keyword Suggestion Tool - This tool combines the results from or links to all the useful SEO keyword research resources out there into one single interface.

Virante Keyword Theme & Link Relationship Tools - Submit a single keyword and it will serve up a list the keywords most often found in conjunction with your keyword in the content of all the sites on the World Wide Web.

Microsoft AdCenter Labs Search Funnel - The Search Funnel tool is for those of you who are interested in visualizing how your average Joe uses a search engine.

Google Webmaster Central - One-stop shop for from-the-source information about how Google crawls and indexes websites.

Stephan Spencer's Blog and RSS Feed Search SEO - Tips and tactics for optimizing your blogs and RSS feeds for SEO purposes. (You can also search Google for "blog optimization" and click on the number one listing, that's TopRank!)

Linkable Tool - This tool lists all the factors that go into Phillip Lessen's good-or-not-good filter producing a score and an explanation as to why or why not your blog posts are linkable.

Mobile Search Marketing - Repository of tips and tricks on the nascent topic of mobile SEO.
 
Add the post to Digg posted by vignesh at 3:00 AM | Permalink | 42 comments
Thursday, February 15, 2007
How to use Adsense cleverly on your blog
Placing Adsense on your blog is easy. A simple copy and paste action and you’ve setup your website to make money. However, you need to know when to place Adsense ads and where to place them and how to place them. This is what divides the successful Adsense website builders from the not-so-successful Adsense website builders. You need to use Adsense cleverly on your website.

Here are my findings you can use which has worked well for me to increase your Adsense income.

There has been a lot of discussion of people throwing-up when they see Adsense on a blog. They see the blog as a vehicle to earn income from Adsense and the blog itself has no value. After seeing some awful blogs.

What you need to do is place Adsense on your blog which blends with your website. Take away those borders and change the colors. Make it look as though it is part of your website. This will lessen the preconceived notion others have with Adsense blogs

Next, you need to post regularly to your blog. I have to admit that regularly means daily. I have tests that show missing a day or two with blogging, generally affects the traffic to your blog. So get some postings ready for times when you are busy.

With good daily updated content on your blog, people will not mind that your blog has Adsense on them. You have to understand that people are looking for information. If you give them what they want, they will return and click on some Adsense ads which are of interest to them in time.
Daily blogging with good content will make people forget your blog is built for Adsense income. They will appreciate that you are making money since you are spending so much time offering them content.

I find that using horizontal Adsense ads are very effective. These are called leaderboards which span across the website. I normally place these at the top of the website so that my regular readers will see them first thing when they visit.

I also find that ad links are very effective. These are Adsense ads that only show the category of ads and have no description. They look like menu bars. People need to click on the ad link, see a list of related Adsense and click on them again before you are paid.

Though it requires 2 clicks to generate Adsense income for you, I find that this sort of ad is very effective. The good thing is Google does not count ad links towards the number of Adsense ads you can have on your website (which is 3 by the way).

Next, if you’re writing a post on your blog, make sure that you place Adsense right after you mention an interesting point. It could be the revealing of a finding or some breaking news with your niche.

The reason is that people are drawn to your content at that moment and seeing related Adsense ads beside it will help the click thru rate.

For your last Adsense ad, I would suggest placing it on the left hand side of your blog. Preferably you will have a sign up box for a newsletter or mini-course there, and place your Adsense under it

We humans read from left to right and from top to bottom. The top left portion of your blog is viewed the most when they visit your blog. Make use of this space.

Use these suggestions to place your ads and increase the Adsense clicks. They have worked for me. I suggest you test out a lot of these and see for yourself.

There are many membership sites that sell Adsense templates that has good website content.step by step training and webhosting which you can start to use immediately for your Adsense business. Many of these are optimized with Adsense already so it will save you a lot of work. Learn how the templaes are structured and take action on your own blogs or websites.
 
Add the post to Digg posted by vignesh at 1:12 AM | Permalink | 6 comments