Saturday, December 30, 2006
How to Double Your AdSense Income Instantly
In this article I want to give you a few simple ways to dramatically increase your AdSense income.

The bottom line:
To increase AdSense income all you must do is increase the number of click thrus you receive

There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but let’s be honest increasing your web site traffic is much easier said than done. So, let’s focus on increasing your AdSense click thru rate instead

4 Tips to Increase Click Thru:

Match your AdSense to your website:

You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website. Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.

For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it… make the links blue


Placement Matters:

Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate


The more white space around your ads the better
The closer to the top of the page the better
The closer the left of the page the better

Follow these concepts and I can assure you that you will see an increase in your AdSense click thru rate. (It really is that simply!)


Google Search:

Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.

Why should you use this function?

Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.

Why is this so great?

If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge. Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?


Tracking:

Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
 
Add the post to Digg posted by vignesh at 8:24 AM | Permalink | 3 comments
Google Adsense Bans Images Next To Ads
The google adsense blog just announced that images next to google adsense ads are not acceptable any longer!

They've received many emails from webmasters asking them if it's okay since it appears to increase CTR numbers by a long shot and decided to release a post about it. I had found this out earlier this month and taken down the ads on some of my sites because the google adsense team had contacted me about that.

Rumors were circulating the web that images with a visible border to the google adsense ads are acceptable but according to google these aren't either. They even released copies of what ads they consider breaking the rules:




This is a big downer to anyone in the Google adsense program that was getting massive earnings because of this seemingly little change.
Folks this was coming though advertisers probably complained about this since it wans in a sense "tricking" the user into noticing the users.
 
Add the post to Digg posted by vignesh at 7:55 AM | Permalink | 0 comments
2 Surefire Ways To Maximize Your Adsense Earnings
Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.

A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.

This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.

Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.

Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page

There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.

Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored

Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.
 
Add the post to Digg posted by vignesh at 7:52 AM | Permalink | 0 comments
Using Other Peoples Info To Increase Your Adsense Cash
Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly.If you are in a losing rather than winning in the affiliate program you are currently into, maybe it is about time to consider going into the Adsense marketing and start earning some real cash

Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source

You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs.

You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on

You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.

You can filter up to 200 URLs. That gives you a chance to block ads for the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.

Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly into your pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.

The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.

The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.

If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. It is also a refreshing sight for your visitor once they see something different for a change

Publishers also have the option of choosing to have their ads displayed only on a certain site or sites. It is also allowed to have them displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.

To get an idea if some Adsense ads you see on the search engines has your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads.

It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.

It is still wise to look at other people’s information and format your Adsense there. Just think about it as doing yourself a favor by not having to work too hard to know what content to have

Topic to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper

With all the information that people need in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.

Make other people’s matter your own and starting earning some extra cash.
 
Add the post to Digg posted by vignesh at 7:22 AM | Permalink | 1 comments
How to Monetize Autoresponders for Google Adsense Income
Let me share with you an idea....

Autoresponders work great at follow up, but have you ever thought of doing this one little change to make more money?

I recently went to one of the biggest internet marketing seminars last week in Los Angeles and one little tip they gave me, made a HUGE difference in my Adsense income in ONE DAY

I am no expert when it comes to Adsense, but this one little tip increased my revenue 6 times in one day from what I used to make.

In one day, I matched the income I made in the previous entire month. Also the tip I am about to give you may take some time to implement, but mostly, it is a copy and pasting dream come true, with not much programming or html knowledge needed. It also helps if you have a large email list too.

If you don’t know, Google has an advertising program for people called Adsense, where you place google ads on your site, and when people click on them, you get paid. If people click on them a lot, you get paid a lot.

So my single tip for today is to MONETIZE your autoresponders

If you use an email autoresponder for E-newsletters, ezines, or mini-ecourses, here is what you do

Instead of sending the newsletter content ALL in the email, which can lead to deliverability issues, just offer the intro first paragraph in the email, as a teaser and point the reader BACK to your content website with a link to continue reading and consuming the content. Build a page there with the entire email located back on your website and you monetize the content with Adsense links.

Which kind of Adsense links work best?

Studies and tests have proven, over and over that the biggest way to get clicks is to make the Adsense text boxes blend in to your text and actually make it look like it is a part of the content. So, make your titles Blue, like we see on clickable hyperlinks. Hyperlinks are blue and people are trained to click on blue links.

What is the best style of box to use?

The best box is the text ad unit which displays the 336 X 280 large rectangles with 4 or 5 links. A link may look like this: Podcast Secrets Revealed <= Blue Hyperlink Learn How to Podcast fast, with step by step <= Black Text instructions, guaranteed. <= Black Text www.podcastsecretsrevealed.com <= Grey text

Make the description text black and the bottom link a light grey color, but remember to make the top link blue, like a hyperlink color. Place these rectangles right into your content, right between paragraphs. You want it to blend in. You can place the rectangle 3 times on a page, so make sure you put it in spots that make sense, to maximize click behavior.

The Adsense robot will spider content, and offer appropriate ads which match content, so the person will click on the links, because of relevancy. Also, if your site is colored differently, then just make the Adsense boxes match the themes on your sites, so the content still blends in, the clickable links are matching in color

Doing this in one day put my Adsense income, which was hitting at .05-.30 a day… to $3.36 a day, with only one change. I know that is not much for one website… but what if you had 5, 10, 70 or 100 websites? Start thinking in terms of lots of websites and lots of autoresponder follow ups.

What if you had 10, 20, or 50 follow up messages. Now you can make money over and over again, and send your leads clicking through your content letter pages making your income explode

If they were not going to buy anything in the first place, at least you are getting your money back for the possible cost of the lead acquisition, right? Now it becomes advertising that pays for itself and I like that!

Now do this for many websites, and it could be a huge difference in Adsense income. It might be a small bother to take the time to do it, but just sit down and do one or two hours of updating a day, and in no time, your monthly Adsense revenue could be as much as your regular job revenue.
 
Add the post to Digg posted by vignesh at 7:17 AM | Permalink | 1 comments
Get Quality Traffic And More Clicks At Your Google Adsense Site
Keen Google Adsense affiliates will quickly notice that not all traffic they receive at their Adsense site is click-happy traffic

There will be times when a very high percentage of the traffic received at the Google affiliate site will end up clicking on the Adsense ads displayed.

There will be other times when hardly a soul will click on any of the ads.Closer examination will usually reveal a fascinating and yet obvious fact. And that is the more tightly targeted the traffic, the more clicks you will tend to receive.

This simply means that it is very possible to receive a fraction of the traffic that another site receives, but simply because of how tightly targeted your traffic is, you could easily end up receiving many more clicks and much higher Adsense earnings

There are even cases where the other site may have three or four times the kind of traffic that your site has and yet you will enjoy more clicks and much higher Adsense earnings.This clearly illustrates the fact that many webmasters and blog owners quite often end up receiving a large percentage of curious rather than interested visitors

In a way this cannot be avoided because most search terms will hardly produce results that are anywhere near 100 per cent accurate. In fact search results and the improvement of search results is at the center of the current fierce and ongoing battle between leading search engines.While curiosity is a powerful marketing tool that can be used to get visitors to click more at your Google affiliate Adsense ads ads this strategy will hardly work when a vast majority of the visitors you attract to your site are not really interested in the subject at hand.

Yet many webmasters keen on receiving high traffic for the sake of high traffic have often used tactics that tend to trick people to make their way to their sites. This strategy hardly makes sense and the Google affiliate Adsense program illustrates this fact rather brutally.So how does a Google affiliate site attract highly targeted traffic?

It is important that before even embarking on the mission of attracting targeted traffic, that you ensure that your site or blog is tightly targeted at a certain audience and that your content clearly reflects this. This is the only way that you will be able to attract the sort of Adsense ads that will be of interest to your visitors. A common mistake with many is to have a site that is just too general which also attracts Adsense ads that are too general

One of the most effective ways of ensuring or guaranteeing targeted traffic to your site or blog is to give your visitors a sneak preview of your contents. Let them read sample articles of what they will find at your site. The way to do this is to distribute your articles to high traffic article directories and sites. These sites will publish your articles free and will also include your resource box at the bottom which will give details about you complete with the url to your site or blog

Some folks will read your article and not visit your site. Which is okay because what should really matter to you is receiving targeted traffic. Actually only a small fraction of the people who read your article will end up at your site, but the good news is that the people who do end up at your site will be very interested in what you have to offer and will tend to spend a long time at your site.

This is the sort of traffic that any webmaster or blog owner would easily kill for.Of course there are other factors that are important for you to achieve success here. For example your content will have to be very well written. This need not be expensive if you are hiring an online writer as we have various low cost options that will give you quality content.

Whatever you need to do will be well worth the effort because using this method, the visitors whom you end up with at your site will tend to continually and perpetually click at your Adsense ads. Causing your Adsense earnings to rise steeply. Which is exactly what you want to happen. But then there is plenty more you can do to increase your volume of visitors and ultimately the clicks at your sites and your Adsense revenue
 
Add the post to Digg posted by vignesh at 7:13 AM | Permalink | 1 comments
A Few Updated High Dollar Adsense Words
laser hair removal
consumercredit counseling
business web hosting
refinance
search engine marketing

Pick one word here to use. Go ahead and litter your site with the keyword but don't spam it. Find the middle ground and ping away

If you google search you can find a lot of "free to reprint" web articles delaing with these topics
 
Add the post to Digg posted by vignesh at 7:11 AM | Permalink | 1 comments
High Paying Google Adsense Keywords
None of them may even bear the listed value. This content is for general use and to help you get more out of your websites. There is no guarantee that this information is accurate and true. Use at your own risk !
Note that regional differences exist. The values may differ regionally. Its always recommended to do the research yourself.

Keywords Cost / Click

mesothelioma $84.08 mesothelioma attorneys $80.93 mesothelioma lawyers $69.04 malignant pleural mesothelioma $55.95 Asbestos Cancer $54.17 mesothelioma symptoms $53.66 peritoneal mesothelioma $52.27 trans union $51.91 lung cancer $43.12 search engine optimization $30.19 mesothelioma diagnosis $28.70 home equity loans $20.06 baines and ernst $18.47 consolidate loans $17.74 lexington law $17.68 lexington law firm $16.81 debt problems $16.28 register domain $15.74 home equity line of credit $15.61 affiliate programs $14.33 refinance $14.21 video conferencing $13.63 payday loans $13.21 credit counseling $13.02 asbestos $12.79 debt solutions $12.64 cash loans $12.13 refinancing $12.09 broadband phone $12.08 debt management $11.86 fast loans $11.81 credit card processing $11.75 credit reports $11.59 making money on the internet $11.58 merchant account $11.46 line of credit $11.42 money magazine $11.27 adsense $11.13 credit counselors $11.02 identity theft $11.00 make money at home $10.84 free credit $10.76 cash advance $10.64 consumer credit counseling $10.63 freecreditreport $10.61 make money from home $10.35 free credit reports $10.26 make extra money $10.21 domain registration $10.19 adwords $10.08 citifinancial $10.06 my fico score $10.01 web hosting $09.88 american express credit $09.71 airlines credit card $09.52 credit report $09.52 earn money $09.51 hard drive recovery $09.49 hard money lenders $09.44 credit counseling service $09.44 consolidate $09.41 claims $09.20 debt consolidation $09.10 poor credit $09.09 low interest $08.89 web host $08.64 student credit cards $08.63 secured $08.60 merchant account application $08.59 loans $08.57 send money to india $08.43 discover credit $08.40 merchant accounts $08.39 hosting $08.35 money on the internet $08.34 credit loans $08.33 consumer credit $08.32 money making ideas $08.26 credit card applications $08.23 money lenders $08.10 discover credit card $08.09 money loans $08.08 dept help $08.01 credit card services $08.01 consolidation $07.94 ways to make money $07.84 student credit $07.73 online credit report $07.66 how to make money $07.51 accept credit $07.47 accept credit cards $07.43 student loan $07.43 internet money $07.39 credit repair $07.32 free credit check $07.28 bad credit $07.26 money making $07.21 SEO $07.18 University Degrees Online $07.16 credit card application $07.05 consolidating $07.05 people with bad credit $07.05 car loans $07.05 money fast $07.03 money now $06.88 household automotive $06.76 personal credit $06.73 money at home $06.72 bad debt $06.69 lenders $06.68 auto loans $06.63 making money online $06.61 Point of sale software $06.55 interest credit cards $06.53 credit history $06.53 lending $06.39 business credit $06.32 money to india $06.31 debt $06.17 online credit $06.15 student credit card $06.14 hard money $06.10 webhosting $06.06 credit cards $06.04 make money $05.97 credit application $05.96 online credit card $05.96 chase credit $05.90 interest credit $05.89 equifax credit $05.89 video conference $05.88 credit card offers $05.88 american credit $05.86 credit card fraud $05.82 best credit card $05.82 no credit check $05.79 credit card $05.75 bankruptcy $05.64 best credit $05.59 money market account $05.55 mbna credit $05.54 for credit $05.48 webhost $05.48 pengar $05.47 college credit $05.44 money market accounts $05.43 best credit cards $05.40 credit reporting agency $05.39 credit card debt $05.36 credit checks $05.36 visa credit $05.36 credit check $05.29 secured credit cards $05.26 one credit card $05.25 Credit report $05.24 i need money $05.16 low interest credit $05.15 credit services $05.08 credit reporting $05.06 preapproved $05.04 online approval $05.04 credit card rates $05.02 credit score $05.00
 
Add the post to Digg posted by vignesh at 7:05 AM | Permalink | 1 comments
To avoid being terminated from the adsense program

Thou shall not click on thy own ads


Thou shall use adsense as the primary advertiser, Thou shall not use adsense as an alternate advertiser.


Thou are solely responsible for thy Site(s), content and compliance with the adsense program policies.


Thou shall not edit, modify, filter or change the order of the information contained in any Ad


Thou shall not frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad


Thou shall not redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page


Thou shall not display any Ad(s) on any page that contains any pornographic, hate-related, violent, or illegal content


Thou shall not use publish adsense on any software application or other means other than Your Site(s)


Thou shall not “crawl”, “spider”, index or in any non-transitory manner store or cache information obtained from any Ads


Thou shall act in any way that violates any Program Policies posted on the Google Web Site

 
Add the post to Digg posted by vignesh at 5:58 AM | Permalink | 1 comments
Most Popular Key Search Words
• Adventure• Advertising• Airline Tickets• AmericanSingles• Antivirus• Auction• Audio• Auto• Baby Names• Bankruptcy• Baseball• Beauty• Betting• Books• Britney pears

Bulk Email• Business• Car Insurance• Card Games• Career• Casino• Cell Phones• Charity• Chat• Chocolate• Christian Dating• Classifieds• Computers• Cooking• Cosmetics• Credit• Credit Cards• Dating• Debt• Dictionary• Dieting• Domain Registration• Downloads• Dragonball• Dreammates• Driving Directions• Dvd• Ebay• Education • Electronics• Employment• Exercise• Family• Finance• Fitness• Flowers

Free Dating• Free Dating Services• Free Email• Free Online Dating• Free People Search• Free Ringtones• Free Stuff• Free Web Hosting• Fun & Games• Furniture• Gambling • Games• Gardening• Gifts• Golf• Google• Greetings• Health• Hiking• Home Business• Home Design• Home Loans• Horoscopes• Hotels• Hotmail• Incorporate• Ink Cartridges• Insurance• Internet Biz• Internet Jokes• Investing• Java• Jennifer Lopez

• Jewelry• Jobs• Jokes• Kareoke • Laptops• Las Vegas• Law• Leasing• Legal• Loans• Long Distance• Lottery• Lyrics• Maps• Marketing• Massage• Money• Morpheus• Mortgage Calculator• Movies• Moving• MP3• Music• NBA• Networking• News• Newsletters

Nutrition• Online Dating• Personals• Pets• Photography• Photos• Pictures• Real Estate• Recreation• Relationships• Resume• Retirement• Search Engine• Security• Shopping• Ski• Skin Care• Small Business • Software• Song Lyrics • Spam• Sports• Sportsbook• Stocks• Submit URL• Sunglasses• Tattoo Designs• Taxes• The Bible• Tickets• Toner• Toys• Trademarks• Training• Travel• T-shirts• TV• Used Cars• Vacation• Visa• Vitamins• Voice Mail• Watches• Water• Weather• Web Design• Web Hosting• Web Promotion• Web Sites• Web Templates• Webmasters• Wedding• Weight Loss

White Pages• Wholesale• Wine• Wireless• Work At Home• Yellow Pages

It may also be interesting to make a list of the highest paying ad words and see what the impact of posting those on a site would be.
 
Add the post to Digg posted by vignesh at 5:58 AM | Permalink | 1 comments
Steps to Get Bigger AdSense Profits
The Six Steps

1. Remove the outline boxes from your ads. It sets them apart and cuts down on the flow.

2. Match the background color of the ad to that of your site. I gives the ad more of a customized look.

3. Match the color of the ad text to the color of the text on your site. Again, it adds to the continuity of the site.

4. Incorporate the ad into (or between) some of the lines of text in your article. Your visitor is more likely to click through if they do not have to scroll around to get to the link.

5. To get relevant ads, try to use the key words in the title of your article and intersperse them through the first couple of paragraphs.

6. Be very careful before adding the big commercial ads to your site. Unless you are talking specifically about products they offer, you won't make much profit there. As you can see, I am slowly removing that type of ad from my site, starting with the least profitable first.
 
Add the post to Digg posted by vignesh at 5:52 AM | Permalink | 1 comments
placements Ads on a page ->3
Large Rectangle Ad (336 x 280): Examples of placements on a page

Ad embedded within content



Centre Ads


 
Add the post to Digg posted by vignesh at 5:51 AM | Permalink | 1 comments
placements Ads on a page ->2
Wide Skyscraper Ad (160x600): Examples of placements on a page

Ad on the left



Ad embedded within content

 
Add the post to Digg posted by vignesh at 5:43 AM | Permalink | 1 comments
Placements Of Ads on a page ->1
Inline Rectangle Ad (300 x 250): Examples of placements on a page

Ad at the top






















Ad at the top


 
Add the post to Digg posted by vignesh at 5:43 AM | Permalink | 1 comments
Google Adsense Calculation
Here's how Google calculate the earning for your GA Account.I hope this could be useful for y'all. It's my tipstrick for calculating my earnings :

Clickthrough rate (CTR) is the number of clicks an ad unit receives divided by the number of times the ad unit is shown (impressions).

Effective CPM (eCPM) is cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands.

Impression is the number of times an ad is displayed on Google or on sites or products in Google's ad network. A page impression is counted each time an ad unit is displayed on a publisher's site. Page impressions are used when calculating reports for Adsense publishers, rather than ad impressions

Earnings is total money that would be given by Google Adsense for publishers who participate in their affiliate programs.

Earnings Per Click (EPC) actually is average cost per click that would be given to publishers depends on the sum of the click, page impressions and advertiser's bid. However, it's still be a Google Adsense Secret.

Calculation :

CTR = (Clicks / Impressions) * 100

EPC = Earnings Per Click

eCPM = (Earnings / Impressions) * 1000
eCPM = CTR * EPC * 10

Earnings = eCPM * Impressions / 1000
Earnings = CTR * EPC * Impressions / 100


Eg.: Today you've got 9 clicks for 2017 impressions. (Just for sample, the EPC was 0.04)

CTR = (9 / 2017) * 100 --> 0.4462 --> 0.45

eCPM = 0.4462 * 0.04 * 10 --> 0.17848 --> 0.18
eCPM = (0.3599941 / 2017) * 1000 --> 0.17848 --> 0.18

Earnings = 0.17848 * 2017 / 1000 --> 0.3599941 --> 0.36
Earnings = 0.4462 * 0.04 * 2017 / 100 --> 0.3599941 --> 0.36.
 
Add the post to Digg posted by vignesh at 5:31 AM | Permalink | 2 comments
Increases AdSense Revenue 200% by filtering MFA sites
This might not be something new to you, but it's definately a good news to those AdSense beginners trying to maximize the earnings

Two weeks ago, I discovered a great site showing the MFA sites' url. I added the links to my Competitive Ad Filter since there was no url before. I check my AdSense revenue daily and found out that my earnings were increasing. Since the number of clicks were not increasing, then, I realize that by filtering MFA sites I can earn even more per click. I'm always amazed by how top MFA sites like best4sites[dot]net, all-free-info[dot]com, click-here-4-best[dot]info showing at top of my ads.


I started to check each and every AdSense links on my sites and filtered all the MFA sites. Of course, you can't click on your own AdSense links. However, you are allowed to right click on your own AdSense ad title to find out the destination url of the ads. And add them to the Competitive Ad Filter. I would also suggest you all to add tinyurl[dot]com and denmark[dot]com to your filter list since many MFA sites love to use these services to hide their urls.

To AdSense team: please increase the limit of URL of the Competitive Ad Filter. The current 200 urls limit is not enough since the MFA sites are increasing at a very fast pace (due to your kindness for allowing these no-content-but-only-adsense sites showing AdSense).
 
Add the post to Digg posted by vignesh at 5:28 AM | Permalink | 2 comments
Do I Have To Pay Taxes On My Ad Revenue?
Taxes are a very complex issue, and there are many publishers earning anywhere from pennies to thousands of dollars a day. This site's goal is to gather, organize, and share information on how to legitimately minimize tax liability for publishers subject to U.S. income taxes. Imagine your receipts and bills for internet access or that new computer being worth hundreds, if not thousands, of dollars!

How? Google Adsense™ income is business income. Since you are getting paid via a 1099-MISC, which means Google is treating you as an independent contractor, the U.S. Government has decided that income is taxable. More importantly, Google will be reporting your income to the IRS as one of their expenses. Businesses only have to pay taxes on their profits, so listing expenses reduces the tax bill. Just like Google is reporting paying you as an expense, you need to be keeping track of every expense that you can. Just bought a new domain name? Save your receipt!

Thinking about retirement? More good news is that you can also possibly defer paying taxes on your income if you put the money into an appropriate retirement account.

There is also some bad news. You may be subject to self-employment tax, if you made more than $400 your 1099-MISC. The current focus is on individuals, and not corporations or LLCs. Information for other business types and countries may be added later.

Whenever possible, you will be redirected to the specific IRS documents that is applicable. Please check out the categories on the menu bar above.

Does this also apply to other income streams like Linkshare, Commission Junction, other affiliate marketing, Yahoo Publisher Network, Kanoodle, BlogAds, Adbrite, etc.?

Yes. Most legit companies will send you 1099s, but some smaller ones may need some nagging. Remember, if you earned less than $600 they don't have to send you anything. This leads to a smaller paper trail for the IRS to follow, but also remember that audit rates for people who file as a Sole Proprietorship (mentioned in the Tax Basics section), run about from 1-3%. Food for thought...
 
Add the post to Digg posted by vignesh at 5:27 AM | Permalink | 1 comments
Adsense Tips For Maximum Click-Through Rates
1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially for Banners - they have a less of 0.5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.

2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.

3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them, again, having the same color with your website's background.

4) No other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.

5) Placement. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside your document's text. Visitors will click it more frequently since it will look like your text.

6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay-per-click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways are link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because the search engine's algorithms are extremely clever and they will ban your listings.

7) Do not rely on one website. Yes, you can make money with one website but try to make as more as possible.

8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first. You can create an article database in minutes which otherwise is time consuming and it would take you a week!

9) Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google.com/webmasters/sitemaps

10) Relevant ads. It's one of the most important factors for Adsense success. If the internet user can't find a relevant ad in your page, he or she won't click the ad. Would you act differently? So it's critical to create relevant resource for your web page. In order to do that, you must do the following steps.
 
Add the post to Digg posted by vignesh at 5:23 AM | Permalink | 1 comments
Tips on increasing your Blog’s Page Views, Adsense Blog
Interlink your Posts

This is perhaps the most simple method to increase your pageviews. Whenever you write an article, check whether you have written similar articles. If so link to them. This is helpful for new readers as well as it is not necessary that all your readers have been with you from the beginning. But remember that too much interlinking can get your readers distracted from the orginal post.

Highlight Related Posts

For WordPress users there is a plugin called Related Posts that can automatically find related posts for you based on the keywords you used in the article. You can do this manually if you want, but I prefer the plugin as it is a lot easier. There may be a similar plugin for other Blog Platforms, but I am not sure about it.

Add a Newsletter or Post Notification Services

Services such Zookoda and FeedBurner can be used to notify readers of new posts via email thereby increasing page views. I think that notifying new posts through emails are more effective than feeds as people check their mails many times a day.

Highlight Key Posts in Prominent Positions

You may have noticed that my header links to some of the important articles of johntp.com. When visitors reach this blog there’s a high chance that they will notice these links and click them. My header links has helped me almost double my pageviews

Best of’ Pages

I have collected some of the best articles and put them on a separate page called Top Posts. This not only helps to increase pageviews but also helps in converting casual surfers to regular readers.

Write a Series of Posts

A series of posts on a topic can drive readers from the first part to the last thereby increasing pageviews. Readers will also return often to read what you have to say on the next part.

Although I suggest you don’t break every article into a series of posts as it may irritate some readers.

Use Extended Entires on your Front Page

For WordPress users there is a ‘more’ feature that breaks long posts with a ‘more…’ or ‘Continue reading post name‘ that links to the complete post. This can help in increasing pageviews but you must use it only for long posts as it can get annoying for certain readers when used too much.

Run a Blog Project or Meme

Group writing projects can get you new links and readers aswell as visitors who come back multiple times in a week to see what updates there had been to it. Projects or competitions works best if you have a lot of loyal readers willing to participate.

Experts in RSS feeds

If you use Full Feeds, your readers are likely to read your content through feeds and never return to your blog. To increase page views you may switch to Partial Feeds

Entice RSS Readers to Visit

If you decide to use Full feeds, you need to find ways to get your subscribers to visit your blog. Darren suggests methods such as Polls, writing posts in a way that invites comments and interlinking posts.

Build Interactivity into your Blog

The more your readers interact on your blog the more pages they view. Comments and polls are a good way to interact with readers.

You can encourage comments by asking question or opinions at the end of evey post. If a reader leaves a comment or takes part in a poll they are likely to come back again to see if there are any replies to their comments or to find out the result of the poll. Building an interactive blog can increase your pageviews a lot.

Draw People Back to Comments

Add a Search Feature
 
Add the post to Digg posted by vignesh at 5:15 AM | Permalink | 1 comments
AdSense Trackers
AdLogger - an open source Adsense tracker designed for web publishers and website owners.

Adsense Alert - desktop client monitors your adsense earnings.

Adsense earnings RSS feed - a simple script that will create an RSS feed with your daily
Adsense earnings to track via your regular feed reader.

Adsense Gold Tracker - tracks clicks from Google adsense and Yahoo publisher network ads

Adsense Notifier - Firefox extension that displays your Adsense earnings on the Firefox
statusbar.

Adsense Status - GoogleDesktop plugin to View earnings information from your Google
Adsense
account in the Google Desktop sidebar. Available information: page
impressions, clicks, page CTR, page eCPM, and your earnings.

Adsense Widget - a Mac Dashboard widget that automatically logs into your AdSense Google
account and displays the last 6-days of revenue generated from your Google
advertising account.

AdSenseDesktop - provides a wide variety of analysis methods for your AdSense statistics.

AdSenseLog is a tool for checking and analyzing your Adsense ads data (Content, Search,
Custom/URL channels and Referrals).

Google AdSense Charts and Graphs - chart your adsense data in a multidimensional line charts.

Google AdSense Module (Clicksafe) - special edition Google Adsense module for Joomla.

Google Adsense Yahoo Widget - displays the current income directly from your Google AdSense
account.

Performancing Metrics - a free professional grade blog statistics service that track limited
adsense click data

Stats for AdSense widget - allows you to view your Google AdSense™ reports directly from
your Mac OS X Dashboard.

SysSense - personal desktop Google AdSense monitor. It keeps your current Google AdSense
information in the Windows system tray.

Check
 
Add the post to Digg posted by vignesh at 5:08 AM | Permalink | 2 comments
Adsense Tips
AdWords Changes

A lot of the complaints against AdSense over the last few months have probably got more to do with changes to AdWords than anything. Arbitrage publishers were rocked a couple of months back when changes were made to AdWords that made it more expensive to send readers to landing pages in the hope of getting them to click AdSense ads that earned more than the AdWords ads that got them there. It’s no wonder that people are complaining about AdSense as a way to Monetize Arbitrage with the changes that were made.

However if you’re not into Arbitrage and are a publisher who develops quality sites that grow a natural readership via SE traffic or loyal readers then I think AdSense is still a great way to go - particularly if you have a blog with some commercial edge to it (ie AdSense doesn’t tend to work well on religious, political or personal sites).

AdSense Alternatives

The last 12 months have seen a lot more competition for AdSense. I have noticed a slight drop off in bloggers raving about AdSense partly because they’re now raving about other ad systems.

In my chats with bloggers I’m seeing a number of other income streams mentioned again and again. Here’s a few:

1. Text Link Ads (aff) - the team at TLA have gradually built a loyal publisher list over the past few months but providing an ad system that may not be as flashy or spectacular as AdSense in some senses but which works. Interestingly - I’ve chatted with a number of smaller bloggers over the past few weeks who say that TLA actually is their biggest earner. This is because it is not reliant upon clicks or traffic at all and is a very passive income for a blog that over time grows as more advertisers buy links. I spoke to an owner of a lesser known blog network recently and he told me that his network is earning five figures a month with TLA.

2. Amazon Associates - some publishers laugh off Amazon as not being worth the effort because the payouts are so small (4-6% in post cases) but I’ve chatted with a few publishers this week who are doing very well from Amazon. The advantage of Amazon over many affiliate programs is that they are a trusted brand. If you pick the right products to promote you can actually do quite well from them. I chatted with a publisher this week who is promoting lawn mowers and power tools on Amazon. Sell a $2000 tractor/mower a few times a week and it certainly adds up.

3. Clicksor (aff) - as unpopular as they became with some publishers in their early days of launching they continue to be a big earner for some bloggers. They continue to be neck and neck with AdSense for me in the earnings they bring in. They continue to improve their products and expand what they offer in terms of channels and I know of a few product oriented bloggers who make more from them than anything else. Can’t say too much but expect their range of advertising methods to continue to increase in the coming months.

4. YPN - Yahoo’s contextual advertising system is still in beta (it has been a longer process than many expected) and is yet to fully compete with AdSense. I’ve given it a go (via b5’s account) and wasn’t too impressed with how it converted here at ProBlogger but do know of some bloggers who continue to find that it does well for them. I think it’s a blog by blog proposition but is definitely an ad network to consider if you can get into the beta test.

5. Direct Sales - another emerging trend among bloggers (and networks of them) is the increased focus upon direct deals that are being done between bloggers and sellers (and their representatives).Willing to do deals as the word gets out that blogs are online real estate that converts pretty well for them. It’s not always easy to negotiate these deals as a single blogger with a relatively small readership but we’re now seeing networks of bloggers banding together which makes it much easier to negotiate such deals.

6. Product Bloggers - while there are not a lot of examples of this yet I suspect that 2007 will be a year that quite a few bloggers will launch products in their niches. Bloggers are starting to switch onto the fact that after a year or two of blogging on a topic that they are sitting upon a goldmine of information and expertise that can be reused in other forums. While this past year saw a number of bloggers release books I know of quite a few who are working up to releasing online information products, membership sites and coaching services in their areas of expertise. Whether they succeed or not is yet to be seen but it’s a logical next step for many bloggers.

Of course there are many other AdSense Alternatives out there for publishers also (with more coming I’m told). The variety of systems open to publishers surely is having some impact upon AdSense and what people are earning with it.

What do you think? Is AdSense dead? What has your experience of AdSense (and other ad systems) been over the past 6 or so months? Are you finding it easier or more difficult to earn money from your blogging?
 
Add the post to Digg posted by vignesh at 5:07 AM | Permalink | 1 comments
AdSense Formula for Making Money
The only AdSense formula that you need to know is this:
Earnings = number of clicks * average price per click

This is what I call the Fundamental AdSense Formula because you can derive almost every AdSense "secret" directly or indirectly from this formula. Do you want to earn more with AdSense? You have two ways of doing it:

1. Increase the number of clicks, and/or

2. Increase the average price per click

Your earnings will only go up if you do one or the other, and ideally both. It's an obvious formula, yes, but it's amazing how many people lose sight of it in their quest for increased AdSense earnings.

Increasing the Number of AdSense Clicks

Increasing the number of times the ads on your site or blog are clicked is the most obvious strategy. There are two general strategies you can follow:

1. Increase the traffic to the site, and/or

2. Adjust the ads to make them more "clickable"

Getting traffic is hard and takes time, so don't look at it as a quick fix. The best way to get traffic is to provide useful, unique content and to rank highly in search engine rankings for keywords related to that content. In other words, use standard search engine optimization techniques. DO NOT "buy" traffic or use "link farms" or other dubious techniques. Other tips for getting traffic:

1. Publish articles, even free ones, with links back to your site.

2. Include a link to your site in the signature at the bottom of your emails or in any forum
postings you make (if the forum allows it).

3. Participate in forums/groups related to the content of your site or blog. The key is to
participate, not lurk, and don't just post messages promoting your site.

4. Add comments (relevant ones only, please) to other blogs, you can usually link back to yours.
(This won't help your search engine rankings, but it may allow others who are reading those
comments to find your own site.)

5. Syndicate your content (trivial if you have a blog) and make sure that the content is
registered with syndication aggregators.

6. List your site in relevant directories.

Adjusting the ads is something you can do almost immediately:

1. Position the ads on the page in order to make them more noticeable. Google even publishes a helpful heat map (see https://www.google.com/support/adsense/bin/static.py?page=tips.html ) for AdSense publishers.

2. Choose the best AdSense ad format that works for your site.

3. Change the ad colors either to make the ads blend in with your site or to make them stand out. Again, it varies depending on the site.

Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google is very strict about this, see the AdSense program policies (found at https://www.google.com/adsense/policies ) for the details.

Increasing the Average AdSense Price Per Click

Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:

1. Carefully targeting your content, and/or

2. Filtering out and avoiding low-paying ads

Content targeting isn't just about creating relevant, unique content. It's also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:

1. Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the "generic" terms.

2. Ensuring that the keyword density of the content favors the higher-paying keyword variations. See http://www.MakeEasyMoneyWithGoogle.com/vioxx-lawsuit.html for an example of well-targeted ads due to appropriate keyword density.

And to reduce the occurrence of lower-paying ads, consider these two strategies:

1. Use AdSense's competitive filter mechanism to screen out the ads that you don't want

2. Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.

Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the "less is more" strategy favors the higher-paying ads.

There's No Magic

As you can see, there's no magic involved to increasing your AdSense earnings. The Fundamental AdSense Formula is easy to understand, but that doesn't mean it's easy to apply the formula. It takes time and effort to do it, just like most things.
 
Add the post to Digg posted by vignesh at 4:58 AM | Permalink | 1 comments
How to set up URL channels
You may have more than one sites displaying AdSense Ads for Content. You may want to see which site is performing better. To track this, you will have to set up URL channels. Then all the clicks and earnings coming from that site will be shown in the report. To set up URL channels, do the following steps:

1. Sign into your AdSense Account
2. Click the "AdSense Setup"
3. There will be 3 choices, "AdSense for Content" , "AdSense for Search and Referrals". Click
"AdSense for Content".
4. Under the AdSense Setup tab, click "Channels"
5. Click "URL channels" (See screenshot below.)
6. Click "Add new URL channels"7. In the box, enter the URL's of the sites you want to track,
one URL per line8. Then click "Add channels" and you are done.

 
Add the post to Digg posted by vignesh at 4:56 AM | Permalink | 1 comments
4 Most Profitable Keywords inside AdSense system
"Expensive keyword" (high CPC) isn't equal to "profitable keyword" (high earnings) due to the low volume of traffic expensive (niche) keywords produce. The best way to find really profitable keywords is to rank keywords by cost/day (cost per click X clicks/day) rather than cost per click.

Almost all AdSense publishers are looking for the most expensive keywords. Let's have a look at the top 100 most expensive keywords. But first let's add 2 extra columns to the list: clicks/day and cost/day by Google AdWords estimation:

selling structured settlements
cash for structured settlements
auto insurance quotes florida
california auto insurance quotes

Have you noticed that keyword price result in ZERO profit if there are no clicks? It's cost/day (keyword price X clicks/day) that makes you rich, not keyword price itself.
 
Add the post to Digg posted by vignesh at 4:56 AM | Permalink | 1 comments
11 Ways to Increase Blog Traffic using Feedburner
In the post Analytics for Better Optimization I told you that you can use Feedburner is a free service which also offers Feed Analytics, where you can track your traffic and other useful stuff. It would not create a feed from you from a scratch but would modify it and add it own services with it. One important point that I missed to mention was you can even use it to increase traffic to your blog, apart from just keeping an eye on it.
After you start using Feedburner you will yourself find the difference. People have almost doubled their traffic.

So now lets get to optimizing and publicizing your RSS feed to increase your Blog traffic.

Here are 11 easy and most useful ways of doing it.

1. Make you feed compatible- Some people or platforms have older version of RSS or Atom feed enabled, users of Blogger like me will be aware of this, where RSS is used more often. Don’t panic. Make your feed compatible with all feed subscription services using SmartFeed. Go to the optimize tab in FeedBurner, you’ll find a tool known as SmartFeed that will ensure maximum compatibility, and will convert it to any version the end user’s tool is asking for.

2. Explain what RSS feed is- Though it would sound odd but even today only a percentage of people who surf net know what RSS feed is, and how to use it. So, when new people click on your feed, without having one single idea about it, will know how to use it. Believe me a raw XML file is not very appealing to look at, if you are not a programming geek that is. FeedBurner knows that. All you need to do is to link the FeedBurner version of your feed rather than default. Use Browser Friendly option under Optimize tab to do it. You can even choose one of the different languages it provides and it is quite self explanatory.

3. What if your audience sends you more traffic- Nothing better than that I would say. Get your visitors spread a word about you using FeedFlare. Within the optimize tab, you will find this option. It will help you to create a community of your own around your content, and you’ll not have to touch a single line of code. Using it you will be able to provide your subscribers a way to act on your content. Now they will be able to Digg it, Del.icio.us it, email it and number of other things. Go on start spreading your content.

4.Notify all RSS and Blog tracking automatically with PingShot- Under Publicize tab, you’ll find the PingShot Service, which will save your time by automating the process and will ping all the top blog notification sites. This will be very helpful if your blog platform won’t let you to customize what services to get pinged.

5. Display your Headlines on other parts of your blog or other sites- Under Publicize tab you will find yet another cool feature, with the name of Buzz Boost. This will show part of your feed content on other parts of your site by posting a little JavaScript. This will be very useful if your blog is in a sub-directory of your site, and you want to put headlines on your Home page.

6. Catch the attention with your Headline Animator-This can again be found under Publicize tab. It is a Little Hypnotic button and it rotates headline which could be placed on your site or the forums you often visit. Clicking on the Headline will take you to the post. Something like this.

7. Get the RSS buttons for the sites of your choice- Chicklet Chooser under Publicize Tab is the way to do it. Provide your readers Feeds their way. You can find yours in my sidebar and subscribe for this blog’s feeds and be on the way of Blogging to Fame.

8. Feed Analytics- Though I already dedicated the last post about it but as I am talking about FeedBurner it would be hard to miss this point. Analyze your daily subscribers and daily click-through. This would help you know the time of the maximum visits of your audience to your blog and you can post accordingly.

9. Brand yourself through your feeds- Use Feed Image Burner under Optimize tab for this. Branding is so very important now a days and it is indeed fruitful to build your brand through your feeds. Include a smaller version of your logo, or even a special version just for your feed.

10. Include Media RSS Information for Yahoo Podcasts- Podcasting is the in thing today, and ofcourse if you are providing feeds for it you need to convert them to 2.0 instead, in order for the SmartCast option to work instead of the SmartFeed we talked before about. FeedBurner wi;; remind you which to pick.

11. Provide Summaries of your feed so that your subscribers visit your site to read more- Providing either full-feeds or a summary is totally upon your discretion. Providing just a summary sure will drive subscribers to your site to read the rest. You would ask that they may not- leave a teaser at the end of this summary so that they are bound to come to get the whole story and yes the first 200 words of your posts should be hypnotizing enough to drive them curious.

FeedBurner has lot more options, so go sign-up and explore them to bring traffic to your Blog.
 
Add the post to Digg posted by vignesh at 4:42 AM | Permalink | 1 comments
Analytics for better Optimization








After we had all the talk about how the blogging technology is evolving, content overload and getting traffic to your blogs/websites, it was inevitable to tell you that you have to track your conversion rate, your most efficient traffic source and keywords that are clicking with your audience. Remember, you cannot improve what you cannot measure and blogging is no different. This is about how to let others in the blogosphere find you and promote your content with you keeping a track of it.

Analytics have its own real advantages. Good practitioners always go for establish business models and this comes only from experience and a proper testing of different methodologies and business appeal. For business is becoming more of becoming type of open source, where improvements come from interaction and others experience, web analytics can surely boost your business than imagined if information available there is used as your business education and just not just mere facts

You have two kinds of audience, your online readers/visitors and your subscribers. In order to measure analytics, you have to keep a track of both. A software that allows you to keep a track of your audience and analyze them is called an “Analytics” package.

Web analytics implementation strategy

1. Improving Keyword optimization.
2. Developing keyword specific landing pages. Identify those keywords, and which appeal of
your business goes with which keyword.
3. Track repeat visitor information and look for keyword or places, which provide maximum
repeat visitors.
4. Getting visitors may not be the problem over web. Its getting targeted visitors which will
improve conversions. Tracking the information will help you in getting information which
source is providing you targeted traffic and which just chucks your bandwidth.

There are different packages for both websites/blogs and your feeds. It is very easy to find these on internet. You can find one dedicated to either of the above not both. A few company’s offer paid services, but not everyone can afford them. Fortunately, Google Analytics is a good tool for web analytics is a free service and Feedburner also offers a free service for feeds analytics, which can be upgraded by paying a nominal cost if needed. Alternatively many other sites offer free and upgradeable versions of such software.

Google Analytics

It is free and very easy to implement. Sign up for your account and you will get a JavaScript to insert in your website or blog coding. After this you’ll need to click on the “Check Status” button to see if the JavaScript is installed properly and Congratulations! You are done with integrating your website/blog with Google Analytics. It helps you track:-


1. Daily Number of visitors and page views- In the graph you will easily able to figure how many

visitors came to your website as well as the number of pages they saw, within the given time

frame. It will not only help you find the traffic but also the page views will help you to know

there how much content they consumed from your blog/website.
2. Geographical positioning- In what parts of the world are your visitors situated.
3. Returning/New Visits- That’s quite self explanatory.
4. Visits by source- Now that’s very important, the source of your traffic.

Google Analytics also helps you to know the bounce rates, conversion and the content summary. On which keywords did visitors searched for and came to your site/blog. You can know the placing of your site in the search engines this way. It gives you option to view as an executive, a marketer or a webmaster and has detailed options as per your choice. It also gives option to know the top entrances, top exit points and top content consumed. You will know about the sources, campaigns and last but not the least keywords, that make your blog visible to people. You can also do Goal tracking and watch your conversion rate.

Feedburner

It is also as easy to implement. Don’t believe me? Go to Feedburner.com and tell them I have sent you. No they don’t have any idea who I am, and guess it does not matter till you benefit and be sure you will do. You can find:-

1. Total no. of feeds- In given time the total no. of feeds consumed by the readers. This can be found in the dashboard option.


2. Subscribers are using which aggregator to subscribe your feed.


3. Live hits will tell you last 25 visitors visited your site in how many hours, with their location,

time of visit and user agent.

In my upcoming posts I’ll soon be taking up how to increase your traffic using Feedburner. Apart from the above you can also find how many email subscribers you have.

These software will together help you know the major metrics you need to measure to analyze your blog’s exposure. It is important to check daily trends and create reports to optimize overall campaigns.

There could be a trend you can probably check like you are getting traffic even from free SERP but they are not converting well, instead those keywords which are getting fewer placements converts well. Therefore testing is important. This could help in identifying keyword that convert well and it will help in your pay per click campaigns.

Testing is always a winner’s tool and web analytics makes all this a lot easier. With such powerful tools in hand you will always have competitive edge


 
Add the post to Digg posted by vignesh at 4:35 AM | Permalink | 1 comments
The Great Deal Of Duplicate Content
Someone is stealing your content

Over the time we had a lot about content. Content is important and owns a key-role in the optimization of our blogs and websites. Web has even evolved with the concept of user-developed content. Different formats of content have been evolved under same medium of Internet like never before.

Being in a pool of Internet content it is even more important for us to have it unique and fresh. Much of the content on Internet is not original, it is either duplicate content or near Duplicate content.

What is Duplicate Content?

We all know about viruses and how they propagate in web. Content propagates in web in the same way. In the mean time many copies of content are formed. User developed content on net with no special addition of information or value to the real information is known as Duplicate Content. Sometimes this is done giving credits to the original websites and sometimes it’s just ripped of.

What are different types of Duplicate Content?

1. Content that is syndicated and re-branded for different users and different market like
Private Label Articles.
2. Websites/Blogs developed by just aggregating the content from different websites from
around the web.
3. Plagiarism: Copying from Public domain websites like Wikipedia, Project Gutenberg.
4. Web press releases are most often are duplicated in many blogs and other web media sites.
5. Businesses in quest of building brand image and protecting their Trademark ownership,
register all domains related to their main domain and build near duplicate, or similar websites
with no new content.
6. Auto generated content from different types of content extractor software.
7. Many registered domains either containing keywords or optimized for different keywords,
redirected to same website. This type of optimization is dangerous as content of the main
website can be taken as Duplicate content.

If we leave some business compulsions, most Duplicate pages are generated to develop content rich websites and generate a passive income, by placing contextual ads and manipulating search engines for high search engine rankings and optimizing their main website, taking the un-authorized credit.

Most times this is done without providing any valuable unique content for the visitor, neither giving credits to the real owner of the content, nor putting any useful inputs in it.

Duplicate content may be good for many big firms in the way that their name is attached with the content, and even though the content is duplicate, there is no harm to the real owner/source of content as it is providing inbound links to the main site of the real content owner. But this is not always the case.

Why should we be concerned?

Most often when we write even about latest news or info, chances are there its been discussed at many other websites. Search engines try to ignore or even sometimes de-rank the sites, which have very little original content.

Using 301redirects is also an important ways of telling search engines that page have been shifted instead of developing similar page. But using too many redirects to a particular page may make search engines take your website content duplicate

Latest trend of Page Jacking is really getting furious for new and small websites. Sometimes owners of authority websites with good page rank take the content from smaller sites/blogs and use them in their websites. Being white listed they have more relevant content at their website, and this ripped content looks more natural to that website. Now this may make search engines think as if the original website have duplicate content and it may face consequences.

You, now don’t have worry about things like http://domain.com and http://www.domain.com

How do Search engines look for Duplicate Content?

Google, Alta Vista(now owned by Yahoo.com) have many patented technologies with them to find duplicate content and it’s not matching word by word content but finding similarities.


1. Google looks for subsets of other content sources. It checks the for how recent the
information has been showed and also checks the previous authority of blog or website.
2. Yahoo compares the outbound links from the content
3. Public Domain websites and other high page authority sites are very well crawled by these
search engines. Most of the content optimized websites have similar or just copied content
from these websites are easy prey of the search engines.
4. Similar title tag, Meta tag description, with similar content are easily identified by search
engines, are noticeable traces of content by automated systems.

How to find if your content is duplicated?


1. Check by taking any 3-4 lines at random or taking important phrases from the article, and
Google them by putting them in inverted commas.
2. Use service called “copyscape plagiarism” provided by CreativeCommons.org and also at DisclosurePolicy.org.

Its really important for us to make information easily accessible as well we add valuable content to the web. Sooner or later most attempts of stealing content would be countered by search engines with better evolving technologies.
 
Add the post to Digg posted by vignesh at 4:29 AM | Permalink | 1 comments
Blog Optimization: Its Just not Page Rank
The Power of Keyword Optimization for your Blog

Page Rank defines your importance on net but it is very general overview of any webpage. Google’s Rank Analysis is far more complex than what you see in your Google Toolbar and it is definitely not all about 0 to 10.

Now a days even personal blogs have a high page rank. They have page rank because they are healthy and updated regularly and are recommended by many other personal blogs but from Search Engine ranking and visibility point of view they are found only by the name of author. Their ranking is not based on any specific keyword but it shows the overall structure of the blog.

Google Page Rank is the most generalized average of the various Ranking Factors. Your website ranking might be ‘six’ but it may not be found in the Search results related to your site theme, and a blog of page rank 4 might be on the top results. Sometimes you can find 0 page rank blogs on the top results according to their themed keywords

So its not about Page Rank, its about Theme Sensitive Page Rank. It is web visibility, on your keywords.

With already available content and high paged ranked pages makes it practically impossible to start a blog. So how can you go for already existing competition or move ahead in business. The concept of page rank put forward by many search engine experts is far from reality. We have been discussing various trends in our previous posts. The extract from them is that the latest positioning of blogs/websites in Search Engine Results Page is based on Google’s new technology Topic Specific Page Rank, which can only be obtained through developing keyword relevance and keyword optimization of your blog/website.

Keys that indicate your Topic Specific Page Rank

1. Focused and targeted niches in large market.
2. The Title tags that are specific to each page and not common for the whole site.
3. Targeted keyword optimized webpages.
4. Inbound links from related authority sites.
5. Inbound links from the very related categories of human edited directories like Yahoo
Directory and DMOZ.

Keyword optimization is not restricted to only onsite factors but also to overall structure as well as offsite factors of your blog. It depends on how effectively your blog handles your business issues. It is the tool through which you can relate your visitors to your business. How effectively it is told to them about your blog and market you deal with, through your keywords effects your success invariably. Only a good marketer will tell you how important a well keyword optimized webpage can be to your online business.

Blog can be keyword optimized by usual routine activities


1. Developing focused category based folder and sub folder.
http://www.yrdomain.com/index.php?action=resource to better ones like
yrdomain.com/blogging/secrets.
2. Getting links only from websites and blog themed to your blog, otherwise those Links are
discounted by Google and other search engines.
3. Getting various anchor text inbound links from websites related to your niche.
4. Providing theme based and targeted, specific tightly keyword based Feeds from your site.
5. Submitting your blog to multiple Search Engine Friendly Directories.
6. Overall Website Structure should be evenly divided on all your important keywords.
7. Use your keywords while you link to internal pages for more targeting.
8. You should address to the deep issues in your niche, and not just the general ones. This would
help you to become an important site regarding that niche from SEPV.

For the people who are really serious about their online business and have long-term plans for their blog should look ahead than just blogging platform and move forward to Content Management System. We will be dealing on these issues in upcoming posts
 
Add the post to Digg posted by vignesh at 4:25 AM | Permalink | 0 comments
Viral Marketing Vs Search Engine Optimization.
Viral Marketing and Search Engine Optimization have the same motive- and that is to bring traffic to your website/blog. Both work on the same goal but have a slight variation in their strategies

There are three free ways to drive traffic to your site/blog- Organic(that is through Search Engines), Referral(that comes from your links that are on other websites), and Direct(where user types your URL directly into the address bar). How much traffic comes to your website organically depends on how well you have optimized your website for your keywords. For the latter two depends on how many people find your site useful, relevant and usable. Viral Marketing makes others link you extensively, hence increasing your Referral Traffic.


Search Engine Optimization is good for your website/blog’s overall ranking and placement in Search Engine Result Pages(SERP). But if you want to be in top slots of Alexa ranking, you should think virally. To be effective, you should put your viral stimulators at the main nodes, which have their own roots and ways from where your viral marketing propagates automatically. Search engine marketing is just one of the point, where every visitor you get from search engines should take you a step ahead

This may sound offensive but sometimes you should think like a virus, and get inspired by the way it grows. Your growth should never be parasitic, but you should know how to multiply your results by putting in strategic efforts.


Search Engine Optimization on the other hand makes your site more spider likeable. Those tiny creatures crawl your site to check its relevancy so that it can pop up in the SERPs for the related search. Creepy but profitable. It increases your Web visibility, Theme based page rank, and the much obvious after all that traffic

The title may suggest that either of the two will have a winning hand. At a certain level both are very interconnected, like link baiting is one advance or more refined way for your viral link building, which is also a part of your viral marketing for search engine.

For any business establishment, to be successful, it must carry the viral self propagating feature from the starting

It all started from Hotmail, whose proprietors coined the term viral marketing

It’s not just the buzz, but the hidden ingredient of benefit put deep inside your whole viral idea is what pushes it best. Viral feature is established from the point it started. It benefits the person when he forwards it. Each promotion should carry a direct benefit for the promoter as well as for the person he promotes it to.


Points to start your viral marketing

Viral marketing best works when it starts from the time it s first contact of their prospects.


1. Freebies- “Free” is the most powerful word in a marketer’s vocabulary. All viral practices are
mostly free of cost, inexpensive is good, free is better. Free reports, free “buttons”, free
information, free software which have powerful features. Though Paid Stuff has better
quality but free stuff is more useful for the first impression.
2. Be Creative- Innovative ideas in your ezine, will make your ezine more popular and wanted
in your niche.
3. Have your very own affiliate system structured, so that promoter gets benefited for
promoting you.
4. Getting to the nodes. Promote your Big Viral Idea through Pushed Press releases, doing
worthy JVs.
5. Anything that is cool, tells how easy, how beneficial and profitable it is to be part of your
business or being customer of your business.
6. Be first; be innovative by attacking the biggest problem brings in the best viral marketing
features to your business.


Think different think viral

Many case studies can be found on this. Hotmail with its first ever-free email just tagged “Get your free email” at the bottom of each email sent. Similarly when most music companies were under big losses, even Rhapsody and Napster were not making good business, Apple i-tunes made a record business by bringing viral features at their business i.e half a million songs downloaded in just two days

Viral marketing can make your website optimizations more powerful, lot more effective, and is must

Warning: Any Viral Strategy would fail if Search Engine Optimization is left behind. Search engines bring those first visitors to your site/blog, that will be the starting node of Viral Marketing.
 
Add the post to Digg posted by vignesh at 4:21 AM | Permalink | 0 comments
Friday, December 29, 2006
Google Adsense Tips and Tools Collection
Google Adsense Guidelines

1. Program policies, Terms and conditions - follow these rules.
2. Adsense FAQ - The Adsense support centre for official guidelines.
3. Adsense Tax information - how google collects and uses your tax information
4. Adsense Taxes - a free resource about paying income tax on Google Adsense Revenue.
5. 15 Common Adsense Mistakes - Avoid these errors that could get your adsense ac.. banned.
6. Ad formats - Official list of different types of ad formats you can use.
7. Webmaster Guidelines - will help Google find, index, and rank your site.
8. Report a policy violation - If you notice a site displaying Google ads that you believe is
violating program policies, let them know.


Adsense Starter Demos

1. Google Adsense Tour - introducing you to the Adsense program.
2. Getting Started Demo: learn to sign in, copying and pasting your code, setting up alternate
ads, and using your Competitive Ad Filter.
3. Help with Ad Code Demo: troubleshoot basic problems when implementing your code. Also
covers how to implement your code using two different types of WYSIWYG software.
4. Payment Demo: learn about the AdSense payment cycle, from a click on your ads to money in
the bank!
5. Optimization Demo: learn how to use ad size and placement to maximize your AdSense
revenue.


Track Adsense Income, Statistics and Clicks

1.Adsense Notifier - Firefox extension that displays your Adsense earnings on the Firefox
statusbar.
2. SysSense - personal desktop Google AdSense monitor. It keeps your current Google AdSense
information in the Windows system tray.
3. Adsense Widget - a Mac Dashboard widget that automatically logs into your AdSense Google
account and displays the last 6-days of revenue generated from your Google advertising
account.
4. Google Adsense Yahoo Widget - displays the current income directly from your Google
AdSense account.
5. Stats for AdSense widget - allows you to view your Google AdSense™ reports directly from
your Mac OS X Dashboard.
Adsense Status - GoogleDesktop plugin to View earnings information from your Google
Adsense account in the Google Desktop sidebar. Available information: page impressions,
clicks, page CTR, page eCPM, and your earnings.
6. Adsense Alert - desktop client monitors your adsense earnings.
7. Adsense Gold Tracker - tracks clicks from Google adsense and Yahoo publisher network ads
8. AdLogger - an open source Adsense tracker designed for web publishers and website owners. 9. Performancing Metrics - a free professional grade blog statistics service that track limited
adsense click data
10. AdSenseDesktop - provides a wide variety of analysis methods for your AdSense statistics.
11. Google AdSense Module (Clicksafe) - special edition Google Adsense module for Joomla.
12. Adsense earnings RSS feed - a simple script that will create an RSS feed with your daily
Adsense earnings to track via your regular feed reader.
13. Google AdSense Charts and Graphs - chart your adsense data in a multidimensional line
charts.
14. AdSenseLog is a tool for checking and analyzing your Adsense ads data (Content, Search,
Custom/URL channels and Referrals).


View / Test Adsense Ads

1. Google AdSense preview tool - addition to the right-click menu for Windows Internet
Explorer 6.x, allowing you to preview the ads that may show on any web page.
2. Adsense Preview - Preview the Google ads that may show on any web page.
3. Google AdSense Sandbox Tool - see what sort of Google AdSense ads will appear based on
content or keywords. See up to 20 sample AdSense ads for the URL or keywords.
4. Overture Keyword Tool - suggest keyword bid amount and keyword suggestions, which help
you target high paying keywords.
5. Google Adwords Keyword Tool - generates potential keywords for your ad campaign and
reports their Google statistics, including search performance and seasonal trends.


Google Adsense Wordpress Plugins

1. AdRotator Wordpress Plugin - rotate your adsense ads with other affiliate programs like
Chitika Eminimalls
2. Adsense Deluxe - offering advanced options for managing the automatic insertion of Google
AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts.
3. Adsense Injection - inserts Adsense code randomly into a pre-existing blog.
4. Adsense Inline - insert adsense in blog posts
5. AdSense Widget for WordPress Sidebar - Google AdSense widget I designed for the new
WordPress Sidebar Widgets plug-in.


Google Adsense Optimization Tips

1. Adsense Success Case Studies - detailing success stories from top adsense publishers.
2. AdSense Optimization for Forums - get higher CTR by a unique adsense placement strategy.
3. Blogtimize! - ad placement for blogs for higher CTR
4. Adsense Optimization Tips - General tips for better ads postitioning and earn higher
revenue.
5. Adsense Webinars - online seminars that help publishers obtain the highest results from
their implementations of AdSense.
6. How to increase Google Adsense CTR - simple tips on colors and ad placement can increase
CTR.
7. The Best of Eyetrack III - What We Saw When We Looked Through Their Eyes. How
readers scan a webpage.
8. How to Remove Public Service Ads - simple tips to help you remove non paying PSA ads.
9. AdsBlackList - will teach you how to seek, recognize and filter low paying google ads.
10. Yahoo Ads placement tips - suggestions to place Yahoo publisher network ads. Apply the
same idea to adsense ads.
11. Rotate Google Adsense Ads Colors - helps to reduce Ad Blindness
12. High Paying Adsense Keywords - updated list of current highest paying keywords for
Google Adsense.
13. Top Paying Google Adsense Keywords - free list arranged by category.


Alternate Ads

1. Alternate ads - allows you to utilize your ad space in the event that Google is unable to serve
targeted ads to your page.
2. Alternate Url - provides a 50/50 Revenue Share, full global coverage monthly payments
automatic referral income, family safe ads, paypal supported and gives detailed stats.
3. AlterNut Ad - pays you a flat rate every month in return for you displaying thier ad rather
than the PSA. Invite only.
4. Default Ads - load your affiliate or other ads into DefaultAds and generate a link to include in
your Google Adsense alternate ad URL. They show their own ads 1 out of every 100
impressions for this service.


Google Adsense Books and Videos

1. Google Adsense Books
2. What Google Never Told You About Making Money with AdSense
3. The Definitive Guide to Google AdSense
4. Google Adsense Videos


Adsense Chats and Forums

1. Inside AdSense blog - Official blog that posts new tips and information about new AdSense
features.
2. Adsense Help - Google group for adsense support. Only posts from user ‘AdSensePro’ are
approved by Google.
3. Digitalpoint Adsense Forum - discusses Adsense payments, guidelines, stats and reporting
and much more.
4. Webmaster World Adsense Forum - Discussions around Googles Text Ad service AdSense.
 
Add the post to Digg posted by vignesh at 5:17 AM | Permalink | 0 comments