The Six Steps

1. Remove the outline boxes from your ads. It sets them apart and cuts down on the flow.

2. Match the background color of the ad to that of your site. I gives the ad more of a customized look.

3. Match the color of the ad text to the color of the text on your site. Again, it adds to the continuity of the site.

4. Incorporate the ad into (or between) some of the lines of text in your article. Your visitor is more likely to click through if they do not have to scroll around to get to the link.

5. To get relevant ads, try to use the key words in the title of your article and intersperse them through the first couple of paragraphs.

6. Be very careful before adding the big commercial ads to your site. Unless you are talking specifically about products they offer, you won't make much profit there. As you can see, I am slowly removing that type of ad from my site, starting with the least profitable first.