Do you know what Google Adsense is? Sometimes we cannot take things for granted, for example, one of my friends for several years spoke to me and I just realised that all this time, he though Adwords was Adsense. Shocking! Well shocking to me anyway.
That’s why I would like to create a section here. A beginner’s guide to Google Adsense. Everything a beginner need to know on Google Adsense.

When you are searching with Google you will see some results on the right hand side of the search results. These are called Google Adwords. They’re advertisements which people pay for. Everytime you click on the adwords, the advertiser is charged a certain amount. This is because the adverts are paid for on a as click basis. For example, if 3 people clicked on your advert 3 times, then you will be charged 3 times. This is what is called “Pay per click” or PPC.

Google Adwords are used for marketers who cannot get high on the search engines naturally. Therefore why bother fiddling about with the website where you can pay for the rankings. Of course, the more you pay per click, the higher your ad will appear up the search engine page

On top of the Beginner’s Guide To Google Adsense, maybe I should write one for Adwords as well

Adsense are ads which look similar to Adwords but they can be customised with several options such as the background colour, border colour, colour of the fonts, colour of the hyper link and also the size of the box.

Adsense can be put on a website and it will display the appropriate Adwords which is related to the content. This works very much like the Google search page results. Therefore one of the most important message for the Beginner’s Guide To Google Adsense is build a website which contains valuable information. Adsense will pick up on the keywords of the content and will display the appropriate ads.