Let’s continue with the different formats of Adsense in our regular beginners guide to Google Adsense section.

SquareGoogle Adsense now has their sizes in squares. This new addtion is a breath of fresh air for Adsense publishers. The original sizes such as Leaderboard and Skyscraper are now very common. When visitors see them, they know they are Google Adsense straight away. Of course, this feeling will decrease the CTR of the Adsense. Not good news for us.

Squares are more original and test have shown that people notice them more and CTR have shown an increase. You need to place these squares in place of Leaderboard and Skyscraper and see what the performance is like. As I mentioned before, do not count on other people’s test results. Test the new Adsense sizes yourself so that you can be sure of its effectiveness.

Google provides various sizes for these squares so there’s lots of things that will keep you busy testing with.

Image Ads I have tested Image ads which basically show an image instead of text. These will make the Adsense look like banners and the results for my sites vary. I guess this will depend on the market you are in. For example, with wrestling sites, I find that the images convert better than normal Adsense text.

Video Ads This is very new at the time of this writing and there is not many videos in Google’s inventory that shows these Adsense. Therefore it is recommended that you stay away from these ads for the moment until it gets popular. Otherwise you’ll rarely have anything to show in your Adsense. For thing you can do to prepare is to make sure that you have the correct plugins to display the videos on your website. More information can be found in Google’s website.