Thou shall not click on thy own ads
Thou shall use adsense as the primary advertiser, Thou shall not use adsense as an alternate advertiser.
Thou are solely responsible for thy Site(s), content and compliance with the adsense program policies.
Thou shall not edit, modify, filter or change the order of the information contained in any Ad
Thou shall not frame, minimize, remove or otherwise inhibit the full and complete display of any Web page accessed by an end user after clicking on any part of an Ad
Thou shall not redirect an end user away from any Advertiser Page, Search Results Page, or Referral Page
Thou shall not display any Ad(s) on any page that contains any pornographic, hate-related, violent, or illegal content
Thou shall not use publish adsense on any software application or other means other than Your Site(s)
Thou shall not “crawl”, “spider”, index or in any non-transitory manner store or cache information obtained from any Ads
Thou shall act in any way that violates any Program Policies posted on the Google Web Site
It is free and very easy to implement. Sign up for your account and you will get a JavaScript to insert in your website or blog coding. After this you’ll need to click on the “Check Status” button to see if the JavaScript is installed properly and Congratulations! You are done with integrating your website/blog with Google Analytics. It helps you track:-
1. Daily Number of visitors and page views- In the graph you will easily able to figure how many
visitors came to your website as well as the number of pages they saw, within the given time
frame. It will not only help you find the traffic but also the page views will help you to know
there how much content they consumed from your blog/website.
2. Geographical positioning- In what parts of the world are your visitors situated.
3. Returning/New Visits- That’s quite self explanatory.
4. Visits by source- Now that’s very important, the source of your traffic.
Google Analytics also helps you to know the bounce rates, conversion and the content summary. On which keywords did visitors searched for and came to your site/blog. You can know the placing of your site in the search engines this way. It gives you option to view as an executive, a marketer or a webmaster and has detailed options as per your choice. It also gives option to know the top entrances, top exit points and top content consumed. You will know about the sources, campaigns and last but not the least keywords, that make your blog visible to people. You can also do Goal tracking and watch your conversion rate.
Feedburner
It is also as easy to implement. Don’t believe me? Go to Feedburner.com and tell them I have sent you. No they don’t have any idea who I am, and guess it does not matter till you benefit and be sure you will do. You can find:-
1. Total no. of feeds- In given time the total no. of feeds consumed by the readers. This can be found in the dashboard option.
2. Subscribers are using which aggregator to subscribe your feed.
3. Live hits will tell you last 25 visitors visited your site in how many hours, with their location,
time of visit and user agent.
In my upcoming posts I’ll soon be taking up how to increase your traffic using Feedburner. Apart from the above you can also find how many email subscribers you have.
These software will together help you know the major metrics you need to measure to analyze your blog’s exposure. It is important to check daily trends and create reports to optimize overall campaigns.
There could be a trend you can probably check like you are getting traffic even from free SERP but they are not converting well, instead those keywords which are getting fewer placements converts well. Therefore testing is important. This could help in identifying keyword that convert well and it will help in your pay per click campaigns.
Testing is always a winner’s tool and web analytics makes all this a lot easier. With such powerful tools in hand you will always have competitive edge